The Hidden Cost in Every Health Plan
Healthcare costs are climbing fast. For employers, imaging — things like MRIs, CT scans, and X-rays — has quietly become one of the biggest line items in their budgets.
The same scan can cost $400 or $4,000, depending on where it’s done. There’s no good reason for that difference — except for how the system is built.
OneImaging was founded to fix it.
By connecting self-insured employers and imaging centers through a modern digital platform, OneImaging helps companies save up to 60% on imaging costs — without cutting quality or access.
Making Imaging Simple, Transparent, and Fast
OneImaging is led by Elan Adler, a former Cleveland Clinic and Siemens executive who saw firsthand how outdated processes were driving costs up and slowing payments down.
Here’s how the platform works:
- Employees can easily search for the best-priced, high-quality imaging centers nearby.
- Employers save money with transparent pricing and automated billing.
- Imaging providers get paid instantly, instead of waiting weeks for reimbursement.
It’s a win for everyone involved — fewer headaches for HR, faster payments for providers, and affordable care for employees.
And under the hood, OneImaging’s technology automates claims and payments, reducing fraud and cutting administrative costs by nearly 30%.
From Idea to Impact
When we first met the OneImaging team, they had a big idea and a small team — but a clear mission: make medical imaging affordable again.
Today, that idea has turned into traction.
- Employers like 7-Eleven are already saving more than 60% on imaging costs.
- The company’s network now spans 4,800 imaging locations in 48 states.
- Revenue has grown more than tenfold since our first investment.
- And their team now includes veterans from Sharecare, Carrum Health, and Hinge Health — people who know how to scale digital health companies.
That kind of growth doesn’t happen by accident. It’s the result of a strong mission, relentless execution, and a category that’s overdue for change.
Why We Invested
At SixThirty, we invest where financial technology improves people’s daily lives — in health, wealth, property, and privacy.
OneImaging sits squarely in that intersection. They’re taking one of the most expensive, inefficient corners of healthcare and making it simple, affordable, and fair.
We backed OneImaging early because we believed a better system for medical imaging was possible. Their recent $38 million Series A — led by Vy Capital, with participation from Aquiline, Sempervirens Venture Capital, and XRC Ventures — shows that belief is well-founded.
As our colleague Andrew Wegrzyn put it:
“If pharmacy benefit managers reshaped the pharmacy industry, OneImaging is doing the same for radiology — bringing transparency and technology to a space that’s long needed both.”
We couldn’t agree more.
