At SixThirty, we invest into founders building at the intersection of finance, health and privacy, and helping them scale in collaboration with category-leading incumbents.
Trust, customer satisfaction and brand are key to these regulated industries. Incumbent financial institutions have built out large customer bases over several decades (in some cases, centuries!). However, they also face some of the highest customer acquisition costs (CAC)- e.g. a survey by Kitces estimated that the median CAC for wealth advisory firms in 2023 was $3,800- a 75% increase since 2021.
According to a Nielsen survey, 83% of people trust word-of-mouth recommendations from friends and family, while 92% of consumers trust word-of-mouth referrals more than all other forms of advertising. In industries built on trust and advice, that makes referrals the single most powerful growth channel.
Financial services were based on traditional, “small town” relationships, but customers have gone digital, and referrals haven’t kept pace with customer reviews, messaging apps or social media.
This is where Hypt comes in.
Making Word-of-Mouth Scalable
The problem is that word-of-mouth is hard to activate and measure. Advisors at financial institutions or real estate firms are often hesitant to ask for feedback and referrals, and traditional marketing channels- calls, emails, ads etc.- are losing effectiveness in today’s privacy-first environment.
We found few solutions that offer end-to-end enablement and management of feedback and word-of-mouth referrals for (regulated) enterprises.
Hypt solves this by providing an end-to-end, enterprise-grade feedback and referral platform. It enables institutions to gather feedback from clients and enables satisfied clients to easily recommend their advisor or financial institution to friends and family via WhatsApp, iMessage, and other trusted channels. It allows enterprises to track outcomes, protect privacy, and prove ROI. The result: a scalable way to turn authentic relationships into measurable growth.
Why It Matters Now
Financial institutions have to compete with digital counterparts, with Net Promoter Scores ranging from 30-44 for incumbents, vs. 70-90 for FinTechs.
By lowering the barrier for referrals and embedding them into the client journey, Hypt enables institutions to build upon their greatest assets- satisfied, promoter customers.
Our Bet on Hypt
Hypt has already signed up Tier-1 banks and insurers, with multi-year contracts that have met stringent bank-grade compliance, data privacy and security requirements. Their product can deploy standalone without complex integrations, and start showing an early return on investment.
Founders Pascal Sollberger and Tobias Wegmüller are bringing their digital marketing expertise and fresh thinking to help advice-driven businesses gather client feedback and capitalize on their greatest assets – satisfied customers – to rev up word-of-mouth sales.
At SixThirty, we see Hypt as a company redefining how institutions attract and retain clients — not through louder marketing, but through trusted connections that scale. We’re thrilled to partner with the team as they expand globally.
